Master standing out

Learn to wipe out competitors by applying this system

Hey G,

Welcome to the first of many lessons on how to grow your theme page into something truly standout! Today, we’re looking into one of the most critical elements of your Instagram success: optimizing your profile. We'll cover your username, profile picture, bio, and highlights.

Username: Make It Memorable

While your username isn’t everything, it’s the first thing people see, so let’s make it count.

Tips for a Winning Username:

  • Keep it short: Aim for 5–15 characters so it’s easy to remember.

  • Avoid symbols: They look unprofessional and can make your username harder to find.

  • Stand out: While common words like “motivation” or “discipline” are likely taken, you can create something unique by blending words or inventing your own.

Examples for Inspiration:

  • Existing: Valorgi, Darkwill, Mindgrade, Ascendure, Vawzen

  • Non-Existing: Exaranza, Lacaroste, Madmindsett, Jarofdiscipline

A great username is easy to remember, paving the way for more repeat visitors to your page.

Profile Picture: First Impressions Matter

Your profile picture is your page’s handshake—it sets the tone for what people can expect.

How to Choose the Right Picture:

  • Study the competition: Look at popular accounts in your niche for inspiration.

  • Keep it simple and professional: In the motivation niche, for example, many big accounts use a sleek black background with their name in white text. It’s classy and effective.

  • Add your style: Don’t copy—take inspiration and make it your own.

No need to reinvent the wheel.

Bio: Make Every Word Count

Your bio is a pitch to every new visitor—it tells them who you are, what you offer, and why they should stay on your page

Must-Haves for a Great Bio:

  1. What does your page do? Example: Helping you unlock your full potential.

  2. What value do you provide? Example: Daily motivational posts to inspire your growth.

  3. Your achievements or proof of credibility: Example: Join our community of over 1 million dreamers!

Pro Tip:

Add emojis or symbols to make it visually appealing, and don’t forget to include a link if you’re offering a digital product or service. We gotta make money somehow (;

Highlights: Showcase Your Best

Instagram Highlights let you feature your best stories indefinitely—don’t let this feature go to waste.

How to Create Engaging Highlights:

  • Stay on brand: Keep your highlights relevant to your niche. A motivational page shouldn’t have a “Cute Kittens” highlight, no matter how adorable they are haha.

  • Tell a story: Examples of great highlights include milestones (10k followers, 100k followers), results (revenue generated from Instagram), or behind-the-scenes glimpses.

  • Keep them organized: Use clear labels and consistent cover designs to make them look professional.

Bonus Tip: Branding

Branding is a powerful tool that can wipe out your competition if you do it well enough. I will show you a branded page, and a non branded page. See which one you like the most.

NO.1

  NO.2  

As you can see, it took the non branded account (NO.2) much longer to hit 1 million followers compared to (NO1). That is the power of branding. It will also help you build an audience that trusts you.

In summary,

By optimizing all of this, you’ll set the foundation for a profile that attracts and retains followers. These are the first steps creating a theme page that truly stands out.

That will be all for now, talk to you soon.

-Key To Wealth

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